Next-generation commercial intelligence to maximise revenue

Predictive analytics for sales optimisation, cross-sell, churn and collections built on first-party data. Guaranteed live in under 30 days.

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Trusted by leading revenue teams

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USE CASES

Predictive insights for every stage of the revenue lifecycle

Focus your sales team on the highest-probability opportunities to close more deals

Call capacity

2

Opportunities

Fletcher Building

Default conversion likelihood

0%

Likelihood with outreach

0%

Southern Electrical

Default conversion likelihood

0%

Likelihood with outreach

0%

Call recommended

Delta Finance

Default conversion likelihood

0%

Likelihood with outreach

0%

Call recommended

Exxan Steel

Default conversion likelihood

0%

Likelihood with outreach

0%

A DIFFERENT APPROACH TO COMERCIAL ANALYTICS

Bespoke commercial models, delivered in days not months.

Generic CRM scores often miss the mark because they rely on general models that don't take into account that miss the unique nuances of each business.

Until recently, going beyond this basic level of revenue analytics usually required a full data science team or a multi-million dollar consulting engagement over six months.

TrueState is built by engineers from leading data science teams and consulting firms, using AI to deliver bespoke models quickly, reliably, in a way that teams, consultancies or software vendors can't.

"With TrueState we've reduced modelling projects from 6 months to just a few days. We're accelerating our analytics journey and delivering value to the business faster than ever before."
Symbos

Data science manager, Symbos

"Our goal is simple: deliver world-class commercial outcomes in under 30 days, without compromising rigor or trust."
Will Ashford

Will Ashford

TrueState Founder & CEO, ex-McKinsey & Company

Our Platform

TrueState combines AI-powered delivery, governance, and business team enablement in one platform, so revenue leaders get bespoke models and insights they can trust and act on quickly.

Automated data engineering

Build and maintain reliable data pipelines with automated transformations, checks, and updates as source data changes.

Rapid model development

Develop bespoke data science models instantly, with workflows tuned to your definitions and commercial goals.

Robust governance controls

Production-grade controls including dedicated development environments, MLOps controls, and role-based access control.

Self-service analytics

Give teams a dedicated AI analytics agent and vibe-coded dashboards so they can answer questions and explore insights without waiting on analysts.

Extensive integrations

Connects with your existing data warehouse, CRM, BI, and operations stack so models fit naturally into current workflows.

ISO 27001 and SOC 2 certified infrastructure

ISO 27001 CertifiedSOC 2 Compliant

Want to find out how much money you're leaving on the table?

Book a discovery call to understand your performance headroom and the difference TrueState could make.

Book a discovery call