About

TrueState is an early-stage technology company focused on empowering organisations to solve their most important problems with high-performance artificial intelligence and machine learning technologies.

After years of seeing the transformative impact that AI/ML can have while consulting large corporate clients at McKinsey & Company's AI division, QuantumBlack and working with smaller private equity portfolio companies, Founder & CEO Will Ashford recognised that despite the enormous potential benefits of AI, the status quo limited who could benefit.

He saw that while state-of-the-art AI solutions were being used to create value, organisations struggled to build internal teams to manage and scale these systems over time, resulting in stagnation and lacklustre performance, headaches and unnecessary stress.

In Will's words,‘‘Despite the huge potential for AI to create real value across organisations, the technical barriers to entry are often too great for many to overcome. People start of with hopes of impact and get caught building core, generic ML infrastructure that typically takes months to years and hundreds of thousands of dollars to finish. The time has come to provide analysts, engineers and stakeholders with the robust, truly end-to-end platform they need to capture real value with this technology from day 1.’’

TrueState was founded to break down those barriers through an easy-to-use, integrated approach. Our tools leverage state-of-the-art AI technologies designed to integrate seamlessly into existing organisational processes and systems, enabling organisations to unlock the full potential of this transformative technology.

Our principles

1. Solve important problems

Real impact with artificial intelligence starts with real problems. We help our customers identify thier biggest problems and help them identify the best algorithms to solve them.

2. Think from first principles

We work with our customers to break down their problems to understand the actual issue at play. Only after going down to this atomic level can we start to build up and create truly world-class machine learning solutions.

3. Creativity at the bleeding edge

We combine the latest in machine learning research with creativity and an obession with our customers problems to find new ways to combine models and algorithms to unlock new frontiers of performance.

4. Impact at scale

We aim to simplify the process of deploying and scaling machine learning models such that any organisation can use our platform to unlock the power of best-practice machine learning and artificial intelligence.

Our team

We're a team of builders who are passionate about helping companies solve their toughest problems with AI

Elliott Vercoe

Founding Machine Learning Engineer