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Our Story

After years of seeing the transformative impact that AI can have while consulting large corporate clients at McKinsey & Company's AI division QuantumBlack and transforming smaller private equity portfolio companies, Founder & CEO Will Ashford recognised that despite the enormous potential benefits of AI, the status quo limited who could benefit.
 

He saw that while state-of-the-art AI solutions were being used to create value, organisations struggled to build internal teams to manage and scale these systems over time, resulting in stagnation and lacklustre performance. As Will put it, "Despite the huge potential for AI to create real value across organisations, the technical barriers to entry are often too great for many to overcome."
 

TrueState was founded to break down those barriers through an easy-to-use, integrated approach. Our tools leverage state-of-the-art AI technologies yet integrate seamlessly into existing organisational processes and systems without the need for large engineering teams. 

Our Mission:
Enable the next wave of AI adoption

We believe the focused and responsible deployment of AI makes the world a better place; delivering increased efficiency, transparency, fairness and standards of living for all.

Professionalism

We uphold the highest professional standards, maintaining confidentiality and respect at all times.

We focus on real impact, tangible impact that makes a significant improvement to our clients’ performance.

Real Impact

Enable exceptional
capability

We unlock unprecedented levels of performance for our customers through our best-in-class tools, advice and insights

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